Welcome to our collaboration hub! If you’re here, you’re looking to connect your brand, durable outdoor products, or stylish furnishings with an engaged, quality-focused audience ready to invest in their exterior spaces. Softly Outdoor is the ideal platform to showcase products that blend comfort and durability.
About Our Audience: The Intentional Homeowners
Softly Outdoor, founded in 2022 by Outdoor Design Specialist Sharon R. Selleck, serves a loyal community dedicated to creating comfortable, luxurious, and long-lasting outdoor living areas. Our readers are actively planning, purchasing, and executing outdoor transformations.
Current Monthly Traffic: 10,000+ highly engaged visitors.
These readers are primarily interested in:
- High-Quality Furnishings: Reviews of durable, stylish outdoor seating, dining sets, and rugs.
- Climate-Smart Materials: Guides on selecting materials (e.g., teak, aluminum, fade-resistant fabrics) that withstand the elements.
- Outdoor Décor & Lighting: Features on ambient lighting, planters, and weather-safe textiles.
- Functional Zoning: Advice on planning patios, decks, and balcony layouts for entertaining and relaxation.
Our readers are typically homeowners aged 35–60 who prioritize quality, longevity, and aesthetics when investing in their outdoor living space.
Why Collaborate with Sharon R. Selleck and Softly Outdoor?
- Niche Authority: Our content is backed by the expertise of Sharon R. Selleck (Outdoor Design Specialist), who applies Interior Design principles to the exterior. Our audience trusts our refined aesthetic.
- Focus on Durability & Investment: We specifically reach an audience motivated to buy high-quality, long-lasting products, making them ideal consumers for premium outdoor brands.
- Climate Testing: Our reviews are grounded in real-world analysis against the California sun and coastal conditions, adding unmatched credibility to your product’s performance.
- Visual Appeal: We produce magazine-grade photography and visual assets, ensuring your product is featured beautifully and aligned with sophisticated design standards.
Collaboration Formats
We are committed to creative partnerships that genuinely integrate your brand into our design narrative. Here are some of the effective formats we offer:
| Format | Ideal For | Description |
| Sponsored Product Reviews | Furniture, Textiles, Grills, Lighting | In-depth, honest review where your product is tested for durability, style, and comfort in an outdoor setting. |
| Climate/Material Guides | Paints, Wood Sealants, Specialty Fabrics | Technical articles that integrate your product within a guide on climate-appropriate selection (e.g., “Best Deck Stains for High-Sun Areas”). |
| Outdoor Styling Tutorial | Accessories, Planters, Cushions | Step-by-step guides showing how to style a space, featuring your products in natural, elevated placement. |
| Visual Content Packages | Pinterest, Instagram Reach | Custom photography and graphics optimized for high-save rates on social media, showcasing your product’s aesthetic appeal. |
Pricing & Investment
We value transparency. Since campaign needs vary, costs depend on the scope and visual production required. To give you an investment baseline:
- Sponsored Editorial Post/Review: starting from $300 – $600 (depending on product size and testing time).
- Visual Content Package (Social Focused): starting from $150 – $250.
- Comprehensive Campaign Bundle: Custom pricing.
We offer competitive discounts for long-term or multi-format collaborations.
Contact & Submissions
If you have a brand or product that brings quality, style, and durability to the outdoor living space—we want to hear from you.
To collaborate, pitch ideas, or request our full Media Kit:
📩 info@softlyoutdoor.com
Our goal is simple: to create beautiful content that inspires outdoor transformations and connects your products with the homeowners who seek quality. Let’s build something beautiful outside!
